Episode 147

Converting Consultation Techniques

by Business of Aesthetics | August 24, 2023

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In this insightful podcast episode, Dana Zeitler, a seasoned aesthetics expert, shares invaluable insights on patient communication, practice expansion, and effective social media utilization. With a focus on cultivating patient relationships, Zeitler underscores the importance of attentive listening and personalized treatments. Her genuine and honest approach has resulted in enduring patient connections that transcend transactional interactions.

When it comes to social media, Zeitler offers a practical strategy. Rather than chasing large follower counts, she advocates for meaningful engagement with existing patients likely to benefit from her services. She consistently posts two to three times a week and ensures content resonates with her core audience. Zeitler also divulges a smart technique to convert email subscribers into active social media followers, thus enhancing direct communication.

This episode is a valuable resource for aesthetics professionals aiming to enhance patient relationships, refine social media strategies, and foster sustainable practice growth. Zeitler’s authentic approach and actionable advice provide a roadmap for success in an industry driven by personalized care and genuine connections.

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Key Highlights

  • 05:06 – Strategizes local-focused social media approach.
  • 10:02 – Advocates for consistent and valuable posting.
  • 11:51 – Gains insights from a mentor on the significance of attentive listening.
  • 29:19 – Discusses patient communication & ideal patient profile.

Background of Dana Zeitler

Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years. She has been practicing exclusively in aesthetics for the past 14 years and has been a practice owner for six years. Dana travels extensively to train with some of the world’s most renowned injectors.

She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments. In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results.

A natural-looking, beautiful result is always the desired outcome.

Connect with Dana Zeitler

Training Page:  dluxmedspa.com/aesthetic-injector-training/

Instagram:  instagram.com/naplesbeautyinjector/

Email:  Dana@dluxmedspa.com

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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