Episode 153

Building a Results-Driven Dermatology and Aesthetic Practice: Insights from Dr. Sergio Gaitan

by Business of Aesthetics | October 5, 2023

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Welcome to the Business of Aesthetics podcast series, where we delve into the dynamic world of dermatology and aesthetics. In this episode, we have the pleasure of hosting Dr. Sergio Gaitan, a board-certified dermatologist and the owner of Certified Cosmetic Skin Care in Miami, Florida. Dr. Gaitan is a specialist in Botox, dermal fillers, micro-needling, and lasers, with a passion for helping his patients achieve clear, beautiful skin.

In this insightful conversation, Dr. Gaitan shares his journey from working under other physicians to venturing out and starting his practice. He emphasizes the importance of delivering exceptional service and measurable results in the aesthetics field. Dr. Gaitan also discusses the challenges and opportunities he encountered during the early stages of his practice, including the decision not to accept insurance and the focus on minimizing wait times for patients.

Tune in to gain valuable insights into building a thriving dermatology and aesthetics practice and discover Dr. Gaitan’s vision for Certified Cosmetic Skin Care’s future.

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Key Highlights

  • 05:04 – Talks about the decision not to accept insurance and how it benefits patients.
  • 10:57 – Highlights the significance of effective marketing, SEO, and online reviews for attracting patients.
  • 08:23 – Emphasizes the importance of reducing wait times for patients and providing a premium patient experience.
  • 16:07 –  Discusses his plans for scaling the practice, opening another location, and building a brand synonymous with results.


Dr. Sergio Gaitan, MD, FAAD, is a highly regarded board-certified dermatologist specializing in cosmetic procedures. With a passion for helping individuals look and feel their best, Dr. Gaitan has dedicated his career to enhancing the beauty and confidence of his patients.

Dr. Gaitan’s expertise extends to various cosmetic treatments, from non-invasive procedures to surgical interventions. His meticulous approach and attention to detail exemplify his commitment to patient safety and satisfaction.

As the founder of Certified Cosmetics Miami, Dr. Gaitan has created a trusted haven for individuals seeking aesthetic enhancements. He maintains a strong ethical practice, ensuring that all procedures are conducted with his patient’s informed consent and comfort as a top priority.

You can follow Dr. Sergio Gaitan’s work and stay updated on the latest cosmetic advancements by visiting his website at www.certifiedcosmeticsmiami.com or on his social media platform @certifiedcosmeticsmiami, where he shares before-and-after photos and informative videos showcasing the transformative power of cosmetic dermatology.


Website: www.certifiedcosmeticsmiami.com

Social Media platforms: @certifiedcosmeticsmiami


Host Ryan Davies Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


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Category: Business of Aesthetics Podcast
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