Episode 126

8 Types of Patients

by Business of Aesthetics | March 30, 2023

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Welcome to this week’s edition, where we delve into the world of aesthetics and explore the different types of patients that come through the door. In this episode, we take a closer look at how to handle different types of patients in the field of aesthetics. From the great and good to the bad and worst, we share insights on how to navigate through different patient scenarios. Every patient is unique, and we discuss how to approach each one with care, empathy, and professionalism. Whether you’re dealing with a new patient or a red flag patient, we provide tips and strategies to ensure a positive experience for both the patient and the practitioner. Tune in to learn more about the 8 types of patients in aesthetics and how to handle them with confidence.

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Key Highlights

  • 00:03:20 – The New Patient
  • 00:05:52 – The Undecided Patient
  • 00:07:26 – The Upset Patient
  • 00:12:08 – The Negotiator Patient
  • 00:17:13 – The Shopper Patient
  • 00:20:17 – The VIP Patients
  • 00:23:16 – The Red-Flag Patient
  • 00:29:41 – The Indecisive Patient

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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