Episode 137

7 Steps to running a successful event

by Business of Aesthetics | June 15, 2023

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Join us on a thrilling journey as we dive deep into event planning with industry expert Jeffrey Richmond. With years of experience, Jeffrey is about to spill the beans on the tried-and-true strategies that have propelled countless practices to the top. Get ready to discover the power of a well-executed event and how it can elevate your brand, attract new patients, and skyrocket your revenue.

In this engaging podcast, Jeff will walk you through every step of the event planning process, from crafting the perfect theme to curating an unforgettable experience. You’ll learn how to captivate your audience with enticing demonstrations, showcase real-life success stories, and build meaningful connections that keep patients coming back for more.

But that’s not all! Jeff and our host, Naren, have an exciting proposition for you. They’re considering hosting an exclusive online event where Jeff will share even more insider tips and tricks. So, take advantage of the chance to participate in this limited opportunity! Tune in now to discover the transformative power of events and ignite your practice’s success.

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Key Highlights

  • 06:49 – prioritizing and selecting a primary service or theme to promote
  • 10:25 – Efficiently schedule your events, ensuring they are planned 3 to 5 months in advance
  • 14:08 -Incorporating targeted pay-per-click campaigns or invest in social media marketing 
  • 23.09 – Establishing strategic partnership with local businesses

Background of Jeffrey Richmond

Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

Connect with Jeffrey Richmond

Website: www.businessofaesthetics.org                       

Linkedin: Jeffrey Richmond

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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