Episode 120

4 Biggest Marketing Mistakes Practices Made in 2022 and How to Learn from them

by Business of Aesthetics | February 16, 2023

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Having a strong online presence for Aesthetic practices is important. Many of the practices are making mistakes when it comes to their marketing strategy, which is impacting their overall performance and success. In this week’s edition, Naren and Jeff give pointers on correcting those mistakes and maximizing your marketing efforts. 

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Key Highlights

  • 05:58 – Mistake 1
  • 15:39 – Mistake 2
  • 21:22 – Mistake 3
  • 35:07 – Mistake 4 
  • 38:47 – What you can do today to avoid these mistakes

Listener Reward from EKWA

Are you tired of having a website that’s stuck in the slow lane, unable to keep up with the fast-paced world of online business? Well, get ready to shift into high gear! As experts in SEO and web optimization, we’re here to rev up your website and give it the boost it needs to race ahead of the competition. Schedule a FREE consultation session to thoroughly audit your marketing strategy and get a 12-month Marketing Strategy plan to grow your practice and fine-tune your consumer approach.

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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