The best practices for healthcare marketing were once thought to include direct marketing, print materials, and building a referral network. However, according to recent studies, online marketing is replacing old methods as potential patients in today’s society search for information online before they reach out to any professional regarding their needs. Because of this, online marketing is essential for expanding your medical practice. While it seems straightforward, putting what you know into practice might be challenging. However, you can undoubtedly make 2023 your best year yet if you employ the proper marketing and management methods. Here are some strategies and pointers to assist you in achieving that with your marketing approach.
Background of Naren Arulrajah
Naren Arulrajah is the CEO of Ekwa Marketing, one of the few Digital Marketing companies solely focused on helping aesthetic practice owners, dermatologists, and plastic surgeons grow and succeed in their businesses.
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Other podcasts that might be helpful to you
To learn more about an Esthetic Buyer’s Journey
www.businessofaesthetics.org/how-patients-buy-aesthetic-services-in-2022-beyond
To discover more regarding SEO
www.businessofaesthetics.org/5-things-you-need-to-know-about-seo-to-dominate-your-market/
To find out more about Google Adwords
www.businessofaesthetics.org/seo-vs-adwords/
For more information on Call Conversions
www.businessofaesthetics.org/call-reviews-and-call-conversions/
To learn how to implement daily plans through a Morning Crunch
www.businessofaesthetics.org/the-morning-crunch/
Jeffrey Richmond
Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.
Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.