About This Episode
Dr. Lauren Umstattd shares her expertise on market differentiation, patient relationships, and branding strategies for exponential growth. Part of the Business of Aesthetics podcast collection, Episode 138, “Unlocking Aesthetic Success Through Community Engagement,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.