About This Episode
The top four marketing mistakes made by practice owners in 2023, covering SEO, consumer behavior, phone call conversions, and Google ads. Part of the Business of Aesthetics podcast collection, Episode 139, “Critical Mistakes Practice Owners Must Avoid in 2023,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.