About This Episode
Jeffrey Richmond reveals strategies to elevate your brand, attract new patients, and skyrocket revenue through event planning. Part of the Business of Aesthetics podcast collection, Episode 137, “7 Steps to running a successful event,” adds useful context for aesthetic-practice professionals. It helps practice owners think more clearly about value, positioning, and decisions that support both patient trust and healthy practice economics. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.