About This Episode
Online marketing is replacing old methods as potential patients search for information online before reaching out to a professional. Part of the Business of Aesthetics podcast collection, Episode 110, “How to make 2023 Your Best Year Yet with Powerful Marketing,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.