Most practices run on the owner. Yours can run on a system.
Powered by our Practice Analytics Technology, the BOA Practice System turns your own numbers into a clear plan for your whole team, then shows everyone what to fix next, every month.
Why we built the BOA Practice System
- 6 years of expert interviews
- 18 years helping practices grow
- Powered by your own practice data
Naren ArulrajahCEO, Thriving DentistThe Business of Aesthetics podcast
Six years of learning what works in aesthetic practices
Since 2020, the podcast has asked successful owners, physicians and industry experts what grows a practice and what holds it back. The BOA Practice System puts those lessons to work in yours.
Busy every day. But is the practice actually growing?
A full schedule can hide what is quietly holding a practice back. Most owners only find out when the gaps show up months later.
Clients don't come back on time
Tox clients leave without booking their next visit, and memberships go unused until they are canceled.
Consultations end with "I'll think about it"
Almost every practice runs a consultation. Very few follow up with the client who left undecided.
Everything runs through you
You know the numbers, you spot the problems, and you pass every fix down. You can't keep doing it all yourself.
Knowing what to fix is the easy part
Practices rarely struggle because they don't know what to fix. They struggle because nobody makes the change happen. So every practice gets three things working together.
Finds the fix
Our Practice Analytics Technology analyzes your numbers against industry benchmarks, then tells each role what to fix next.
Helps put it in place
Works with your team to install each system: the scripts, the checklists and the daily routines. Steps in when something stalls.
Makes it stick
An office manager or team lead in your practice who owns the action lists and keeps everyone on track.
Every practice names a champion before starting, because systems only last when someone inside the practice owns them.
One system. Four parts.
Everything your practice needs to improve, without depending on any one person's time.
Numbers
Pulled from your practice software or a short monthly export, so you always know where you stand.
- 3 years of your history to start
- Updated every month
Roles
Front desk, coordinator, providers and owner each own the numbers they can move.
- Clear goals for each person
- You stop being the only one fixing things
Systems
Step by step playbooks your team follows to improve each number.
- Across six areas of the practice
- Put in place one at a time, in the order your numbers need them
Rhythm
Every month the system shows what moved, what slipped and what to fix next.
- A monthly report
- A quick weekly status update from each person
Practice Analytics Technology
The engine behind the system. It analyzes your last 3 years of practice data against industry benchmarks to find where revenue is slipping and why, then matches each problem to a proven playbook your team can act on.
Practice Analytics Technology
Finds where revenue is slipping, why it is happening, and which system fixes it first.
Every number has an owner on your team
Each of the 9 key numbers is matched to the person who can actually move it. You stop being the only one fixing things.
Front desk
Answers every inquiry, books on the first contact, and fills canceled slots.
Coordinator
Runs a structured consultation and follows up with the clients who leave undecided.
Providers
Grow their skills, bring in referrals, and turn great results into new clients.
You, the owner
Your monthly report is about decisions, not chasing data or passing instructions down.
18 proven systems across six areas
When a number falls behind, the system shows exactly which systems to put in place.
Systems that buildThey produce the number in the first place.
Systems that recoverThey win back what the first ones miss. This is where quick wins usually hide.
Revenue and profit
A schedule built around a daily target, a menu priced to sell, and a monthly check on costs.
Provider performance
Every provider measured each month, and a clear path to grow their skills and rewards.
New client growth
How inquiries are answered, how missed leads are recovered, and how happy clients bring in more.
Client retention
Rebooking before clients leave, memberships that get used, and bringing lapsed clients back.
Consultations
A consultation that leads to a clear plan, and a follow up for the client who didn't decide.
Schedule protection
Confirmations and deposits that stick, and a fast way to fill every canceled slot.
The system follows up, so you don't have to
Reports alone don't change a practice. Action does. So the system keeps every person on track, every week, without you chasing anyone.
An action list for every role
Each person gets their own short list each month, sent straight to them, not to you.
Weekly check-ins
A quick weekly check for each person: done, in progress or stuck. It takes under a minute.
Progress you can see
Every system shows where it stands: not started, in progress or in place.
Alerts when something slips
You hear about it when a task stalls or a number drops, not three months later.
What your practice receives
You don't build reports or chase data. The system brings the plan, the numbers and the next steps.
- Month one
Your Practice Blueprint
Built from your last 3 years of data: where you stand, where revenue is slipping, and the order to fix it.
- Every month
Your report
All 9 key numbers against your goals, with what moved and why.
- Every month
Clear next steps
The next system to put in place, and a short action list for each role.
- Every quarter
A Blueprint update
Your plan is updated with your results, so it keeps up with your practice.
How this is different
Most coaching depends on a person and a meeting. The BOA Practice System runs on your data, every month.
How the founding waiting list works
The waiting list is open now. Founding members start first when the BOA Practice System opens on Thursday, November 12.
Apply to join the waiting list
It takes about 3 minutes. Tell us about your practice and your software.
Open nowWe review it
Our team reads every application and emails you a link to book your strategy meeting.
Within 1 business dayFree strategy meeting
A Zoom meeting to look at your practice, confirm we can reach your data, and agree who your practice champion will be.
You decide afterReserve your founding spot
If it is a fit and you say yes, your spot is held at $897 a month, locked in for as long as you stay.
10 spots, in orderOnboarding begins
Founding members start in the order they reserved. We connect your data and start your Practice Blueprint.
From November 12
If all 10 founding spots are taken by the time you apply, we will tell you straight away, before any meeting, and explain your options.
Who's behind it
Built as a system, not around one person, so your results don't depend on one person's calendar.
Naren Arulrajah
Cohost of the Business of Aesthetics podcast. Leads the team that built the system.
Jeffrey Richmond
Cohost of the podcast. Jeff meets you in your free strategy meeting to see if we're a fit.
Implementation specialists
Work with your practice champion to install each system, and answer questions within 1 business day.
Practice Analytics Technology
Analyzes your numbers against industry benchmarks, builds your Blueprint and monthly report, and flags what to fix next.
What listeners say about Business of Aesthetics
The system is built by the team behind the podcast.
This has been the most honest source of info and opinions about the aesthetic industry.
I've seen a bunch of episodes already, and I learned something from each one.
Is it a fit?
We would rather tell you now than three months in.
A good fit if
- You run a US med spa, dermatology or plastic surgery practice
- You have a team, with at least two providers
- You have an office manager or lead who can be your practice champion
- Your practice software can give us monthly numbers
Not a fit if
- You haven't opened yet and have no numbers to work with
- You want regular one to one coaching meetings
- You want marketing services or someone to run the practice for you
- Your team isn't open to changing how they work
Founding member offer
Regular price $1,497 per month
Save $600 every month, locked in for as long as you stay. Only 10 founding spots.
- Your Practice Blueprint, built from your last 3 years of data
- Monthly analysis of your 9 key numbers, with the fix pinpointed
- 18 proven systems for your team, one at a time
- Action lists and weekly check-ins for every role
- Progress tracking and alerts when something slips
- An implementation specialist to help your team install each system
- Quarterly Blueprint updates
Not ready to apply? Join the free webinar
Why Busy Practices Still Lose New Clients (and How to Win Them Back)
Live on Thursday, November 5 at 8:00 PM ET
See the 5 places new clients slip away before they ever book, and one fix for each that your team can start the next week. Everyone who attends gets the full workbook. Can't make it live? Register and we'll send the replay.
Hosted by Naren ArulrajahCEO, Thriving Dentist · Cohost, Business of Aesthetics podcastNaren Arulrajah is the founder and CEO of Ekwa Marketing, which has helped practices grow for 18 years. He cohosts the Business of Aesthetics podcast, where since 2020 he has interviewed successful owners, physicians and industry experts about what really grows a practice. His focus is simple: helping practices attract more new clients and turn them into booked appointments.
Questions owners ask
Anything else? Email us at coaching@businessofaesthetics.org.
How is this different from coaching?
Coaching depends on a coach's time and a monthly meeting. The BOA Practice System runs on your own data. It builds your plan, tracks your 9 key numbers every month, and shows each person on your team what to fix next.
Will I work with anyone?
Yes. Your free strategy meeting is with Jeffrey Richmond, cofounder of Business of Aesthetics. After that, an implementation specialist works with your practice champion to put each system in place, while the system handles your Blueprint, monthly reports and check-ins.
What is a practice champion?
An office manager or team lead in your practice who owns the action lists, keeps the team on track between check-ins, and works with your implementation specialist. Every practice names one before starting.
Without a coach, what keeps my team on track?
Three things. The system gives each person an action list and a quick weekly check-in, and alerts you when something slips. Your practice champion keeps the team moving day to day. And your implementation specialist steps in when a system stalls.
Do you use AI?
Yes. Our Practice Analytics Technology uses AI to analyze the business numbers from your practice software against industry benchmarks, and matches what it finds to proven playbooks built from 300+ expert interviews. It builds your Blueprint from your last 3 years of data and spots problems early.
What does it cost?
The regular price is $1,497 a month. Founding members pay $897 a month, locked in for as long as they stay. It is a flat fee, with no revenue share. The commitment is 12 months.
How much time does it take?
Reading your monthly report takes a few minutes. Each weekly check-in takes your team under a minute. Your practice champion needs a little time each week to keep the action lists moving.
What do you need from my practice?
Access to your practice software, or a short monthly export, a practice champion, and the team members who own each number.
How do you handle access to our data?
We only pull the business numbers needed for your Blueprint and reports, outside practice hours. We walk you through exactly how access works in the strategy meeting, before you sign anything.
Which practice software do you work with?
We confirm yours in the strategy meeting. Some systems let us pull the numbers directly; with others you send a short monthly export.
What if it doesn't work for us?
Your Blueprint sets goals from your own numbers, and every quarter it is updated against your results. If a number isn't moving, we change the plan instead of waiting. And because we check your data and fit before you sign, you know what you're committing to from the start.
Do I need to be an Ekwa Marketing client?
No. The BOA Practice System stands on its own.