About This Episode
Dr. Craig Crippen discusses the best way to market a practice for long-term results and proper use of technology. Part of the Business of Aesthetics podcast collection, Episode 72, “Dr. Craig Crippen's tips for Marketing, Technology, and Photography,” adds useful context for aesthetic-practice professionals. It helps providers and owners evaluate innovations thoughtfully, connecting technology decisions to team adoption, patient value, and measurable practice outcomes. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.