Episode 59

The Power of Reviews in Getting New Patients

by Business of Aesthetics | November 18, 2021

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Jeff speaks with Naren Arulrajah, CEO of Ekwa Marketing, about how doctors/ practice owners can leverage reviews to get top ranking in Google search results.

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About Ekwa Marketing

Ekwa Marketing is the pioneer in generating new patients and digital sales using SEO-driven digital marketing strategies for aesthetic practices around the globe. They have helped over 1000 medical practices & doctors in the USA reach their peak patient population.

Key highlights

  • 01:45 Online patient referrals
  • 04:03 Where should we post reviews once we get them?
  • 06:47 Why is your website not getting traffic?
  • 08:15 What is NAP?
  • 09:58 3 things Google looking at when it comes to reviews
  • 11:03 What kind of goals should you set up in regards to gaining more reviews?
  • 13:56 How to get patients to review you regularly?
  • 22:02 How to know how well you do in digital marketing?

Book your Free Marketing Strategy Meeting with Ekwa Marketing to learn more!



Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

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Category: Business of Aesthetics Podcast
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