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Business of Aesthetics
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Episode #265Sales & Pricing Strategy

Why Most Annual Goals Drift by March and How to Build an Execution Roadmap That Sticks

January 13, 2026 · with Kara McClanahan
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About This Episode

Kara McClanahan, VP of Operations for Genesis Lifestyle Medicine, tackles the 'execution gap' that causes most annual goals to drift by March. Part of the Business of Aesthetics podcast collection, Episode 265, “Why Most Annual Goals Drift by March and How to Build an Execution Roadmap That Sticks,” adds useful context for aesthetic-practice professionals. It helps practice owners think more clearly about value, positioning, and decisions that support both patient trust and healthy practice economics. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.

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