About This Episode
Beverly Hills facial plastic surgeon Dr. Carl Truesdale shares insights on personal branding and targeted marketing. Part of the Business of Aesthetics podcast collection, Episode 172, “From Fellowship to Rodeo Drive: Dr. Carl Truesdale of Beverly Hills,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.