About This Episode
Dana Zeitler dives into medspa management and brand development with renowned expert Stephen Boice. Part of the Business of Aesthetics podcast collection, Episode 168, “Crafting Your Medspa's Clear Message and Brand with Stephen Boice,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.