About This Episode
One of the true pioneers in the aesthetic industry discusses a growth strategy to manage staff, patients, treatments, finances, and marketing. Part of the Business of Aesthetics podcast collection, Episode 108, “Starting, Growing and Selling A Medspa,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.