Marketing Lessons from the Trenches – Jeff Richmond Shares His 15 Years of Experience with Aesthetics Marketing

Naren Arulrajah and Jeff discuss opportunities Google organic marketing presents, leveraging existing customers, and using MVP events as a marketing tool. Part of the Business of Aesthetics podcast collection, Episode 93, “Marketing Lessons from the Trenches – Jeff Richmond Shares His 15 Years of Experience with Aesthetics Marketing,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.