About This Episode
BOA talks with Dr. Tess about her journey to become a Dermatologist and how she correctly applied Media to make her name a brand in Aesthetics. Part of the Business of Aesthetics podcast collection, Episode 83, “One Physician's Journey with Media,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.