About This Episode
Dr. Melinda Lacerna discusses minimally invasive procedures and the journey to start LA Plastic Surgery & Dermatology. Part of the Business of Aesthetics podcast collection, Episode 57, “How a cross-country move resulted in a thriving plastic and dermatology center for one plastic surgeon!,” adds useful context for aesthetic-practice professionals. It focuses on the choices that shape trust, satisfaction, and loyalty, helping practices create experiences patients are more likely to value and return to. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.