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297 articles on the business side of aesthetic medicine - marketing, operations, finance, and leadership, drawn from every episode and conversation we publish.

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The 30-Day Owner Absence Test: What Breaks First in Your Aesthetic Practice?

In this episode, host Anji joins Melissa Delfino to expose the hidden owner dependency that keeps many successful aesthetic practices from becoming truly scalable. Melissa explains why a busy, profitable practice can still become operationally paralyzed whe…

September 2, 2026 · 16 min read
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297 articles

September 2, 2026 · 16 min read

The 30-Day Owner Absence Test: What Breaks First in Your Aesthetic Practice?

In this episode, host Anji joins Melissa Delfino to expose the hidden owner dependency that keeps many successful aesthetic practices from becoming truly scalable. Melissa explains why a busy, profitable practice can still become operationally paralyzed whe…

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August 27, 2026 · 30 min read

Smart Capital Spending: How to Know If Your Practice Can Afford the Next Device

In this episode, host Don sits down with Danielle Hayden, CEO of Kickstart Accounting, to address a costly problem in aesthetic practices: buying equipment based on enthusiasm or a sales promise instead of financial readiness. Danielle breaks down the three…

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August 19, 2026 · 28 min read

Permanent Reduction Isn’t the Finish Line: How Top Aesthetic Practices Can Capture the Patients Laser Leaves Behind

In this episode, host Don Adeesha sits down with Alana Zurek, founder and CEO of Beverly Hills Hairfree and CEO of Electrology Tech, to expose the patient gap laser-only med spas don’t see coming. Alana argues that roughly 75% of the population, clients wit…

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August 13, 2026 · 29 min read

The Operator Trap: Why Your Practice Can’t Survive Without You and How to Fix It.

In this episode, host Manjali Kulathunga joins Mike de Jong to expose the operator trap, the profitable but unsellable reality that forms when an aesthetic practice cannot function without its founder. Mike breaks down the GSD, architect, and hunter leaders…

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August 5, 2026 · 39 min read

Fully Booked on $0 in Ads. Here’s What She Built Instead

In this episode, host Don sits down with Dr. Sinehan Bayrak, a board-certified facial plastic surgeon who filled her Philadelphia practice in under two years without spending a dollar on paid advertising. She takes apart the assumption that growth requires…

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July 29, 2026 · 25 min read

Why Aesthetic Patients Don’t Move Forward: Finding the Hidden Breaks in Your Patient Journey

In this episode, host Don Adeesha joins double board-certified dermatologist and somatic trauma specialist Dr. Kiera Barr to explain why a clinically excellent aesthetic consultation can still end with, “Let me think about it.” They reveal how rushed commun…

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July 22, 2026 · 27 min read

Why Discount Ads Fill Your Schedule With the Wrong Patients, And the Trust-Based Funnel That Fixes It

In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first marketing doesn’t just underperform, it actively damages…

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July 15, 2026 · 28 min read

The Consult You Already Lost: Reading the Room, Killing “Let Me Think About It,” and Why Clinical Skill Doesn’t Close

In this episode, host Don sits down with Dr. Mark Tager, CEO of ChangeWell Inc. and creator of The Art of the Healthcare Presentation, to solve a problem hiding in plain sight: the most technically gifted injector is often the weakest closer. The high-ticke…

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July 8, 2026 · 23 min read

Your Practice Is Hiding the Answer: The Internal Audit Method That Exposes What’s Actually Blocking Your Growth

In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aesthetic practices aren’t struggling because of marketing or…

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July 1, 2026 · 26 min read

The Data-Backed Diagnostic: “What Your EMR Already Knows About Whether Your Med Spa Will Survive the Next 24 Months”

In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decides whether a practice survives. Dr. Hall, who sits on top…

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June 24, 2026 · 20 min read

How to Show Up on Google AI Overviews: What Aesthetic Practices Are Getting Wrong in 2026

In this episode, host Don Adeesha sits down with Naren Arulrajah, founder of Ekwa Marketing, to tackle the single most disorienting shift in aesthetic practice growth right now: the collapse of traditional search and the rise of AI-driven patient discovery.…

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June 18, 2026 · 19 min read

The 1099 Trap: Why Most Aesthetic Practices Are One Audit Away From a Six-Figure Penalty

Host Don Adeesha sits down with Kara Kelly, CEO of Clinical HR, to tackle the people problems that quietly derail aesthetic practices, from the moment a clinician becomes a reluctant manager to the chaos of a private equity acquisition. Kara brings fifteen-…

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