Busy Isn’t Profitable: Why Many Aesthetic Practices Stall at the Same Revenue Level

Right. We're seeing everyone come in. Welcome. Welcome, Arthur. Welcome, Cathy. Got some new names. We got some returnees here as well. Welcome, Richard. Nice to see you. Okay. All right, we'll get things started in a minute here. I think there were a few people that were in the waiting room there. Welcome, Donna. Nice to see you. And we got Desiree as well. Okay, great. We'll get things started, and I'm sure everyone will join in along the way.

Good evening, everyone, and welcome to tonight's live event from The Business of Aesthetics, where your success truly matters. Yep. And tonight's discussion, "Busy isn't profitable: Why many aesthetic practices stall at the same revenue level," tackles the operational and financial leaks that keeps you exhausted while your profit margins stay flat. I'm your host, Dan Nadisha, and alongside our four incredible industry experts, we'll uncover actionable strategies to stop those leaks and create a practice that actually builds your wealth. By the end of the hour, you will have a clear, actionable blueprint to break through your revenue ceiling.

Now, just a few quick housekeeping notes to help you get the most of the hour. First, we are recording. You will receive a replay link in your email after the event so you can re-watch and share with your partners. However, do not let that make you passive, because the real value is happening right now, live. To make the best use of your time, engage with us. Use the Q&A button at the bottom of your screen to ask specific questions you want me to ask the panelists, or use the chat to share your thoughts with your colleagues here. I'll have my eyes on both your feeds and will do my best to weave in your questions into the conversation as we go along, or else we will tackle them during the Q&A session closer to the end of the hour.

Now. So, we'd like to give a massive shout-out and thank you to our platinum sponsor and growth partner, Ekwa Marketing, founded by Naren Arulrajah, the very same founder of The Business of Aesthetics community. And for nearly 20 years, Ekwa has helped aesthetic practice owners across the globe stop being the best-kept secret in their town. They believe that great care deserves great visibility. And as a thank you for joining us tonight, Ekwa are offering a complimentary one-on-one marketing strategy meeting for you. So if your practice feels constantly busy but profit isn't moving, this

is your chance to uncover whether your marketing is attracting the right demand or adding to the bottlenecks that keeps you stuck. There are only 10 spots available tonight. So be sure to reserve yours, and the link is in the chat below. Right. So before we dive into the core of tonight's discussion, let's take a look at our roadmap for the hour. So we are going to wrap up our opening remarks right now. And in just a moment, we'll kick things off with a dedicated marketing session featuring Naren Arulrajah. Right. And we'll be unpacking why so many practices

truly struggle when it comes to visibility in a saturated market. And of course, the most important part is how to fix it. Then we will be transitioning at around 8:25 into our brainstorming session with our expert panel, Michelle, Amy, and Jacqueline. This is where we are going to tear down the operational, clinical, and leadership bottlenecks that are keeping you busy but putting a ceiling on your profits. At 8:50, we are turning the floor over to you for a live audience Q&A. Like I mentioned earlier, as we go through the session tonight, please drop in your questions in the chat or the Q&A box, and we'll tackle them as we can. And, of course, 8:55,

we'll share some brief closing remarks. Now, we have packed hour ahead of us, so let's not waste any time. I think we will be going into the marketing session, but I do not see Naren here. Mm-hmm. Okay. Right. Great. So I think, since Naren is a bit missing at the moment, our team is trying to get a hold of him. But no worries. This is expected, and as you see,

we are live and direct. So, what we're going to do, we're going to do the panel first and then go into Naren's segment at the end there. So give me a moment here. Let me restructure. Right. The beauty of live, right? We just froze. Absolutely. That's how you know that's how you know. It's real. We're not AI bots. We're real. Hard to tell nowadays. Really. So let's get into our brainstorming session here, from busy to scalable, unlocking sustainable profitability in aesthetic

practices. So first up, we have Amy Anderson. She is the founder and CEO of ACG Practice Partners, and she helps surgical and aesthetic leaders optimize their workflows so teams can translate big goals into clear, profitable action plans. Amy, welcome to the panel. Thanks for having me. Absolutely. Thanks for being here with us. And next up is Michelle Sternickchuk. She's an advanced aesthetic nurse practitioner at BodyTonic, and she helps clients achieve vibrant, natural-looking results so that they can boost their confidence while building deep,

long-term loyalty to the practice. Michelle, great to have you back on the panel here. Thank you so much for having me. I'm really excited to be here. Great. And then last but not least, we have Jacqueline Rebecca. She's the founder of Midtown Wellness and Aesthetics, and she helps her team apply military-grade discipline to modern aesthetic care so that they can scale sustainably without burning out. Jacqueline, welcome to the panel. Hi, how are you? Thank you for having me. Absolutely. Thank you for being here with us. Uh-huh. Yes. Now, let's dive into our main Q&A segment here. So my first question is to you, Amy.