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September 2026Event
What Today’s Aesthetic Patient Really Wants: Trends in Decision-Making, Trust, and Treatment Journeys
2026-09-23·8.00 - 9.30 PM
Understand how today’s aesthetic patients research and compare providers.
Featured Voices
KM
Kara McClanahan
KS
Kira Secretan
CJ
Carmen Jeanne Stansberry
AE
Adrienne Easterling, PA-C
What You Will Learn
The working brief.
- 01Understand how today’s aesthetic patients research and compare providers.
- 02Recognize the clinical, emotional, and digital factors that build or weaken trust.
- 03Identify friction points across the inquiry, consultation, treatment, and follow-up journey.
- 04Explore how education, transparency, and expectation-setting influence higher-stakes decisions.
- 05Align staff communication and service delivery to create a more consistent patient experience.
- 06Use reviews, reputation, and patient-focused content to support stronger conversion and loyalty.
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