Episode 72

Dr. Craig Crippen’s tips for Marketing, Technology, and Photography

by Business of Aesthetics | February 24, 2022

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In this week’s conversation with Dr. Craig Crippen, we discuss the best way to market a practice that produces long-term results, the proper use of technology, and the use of photography in aesthetics.

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Background of Dr. Craig Crippen

Dr. Craig Crippen is the Owner of DermMedica and the CEO of emilyemr.com, an aesthetic software designed by Aesthetic Professionals. Dr. Crippen strives to educate those who are interested in the services he provides. Learn more about Dr. Craig Crippen.

Key highlights

  • 02:52 Dr. Crippen’s perspective on Marketing and Advertising
  • 13:19 Proper use of Technology in the Aesthetic Industry
  • 23:17 The Importance of photography in Aesthetics

Connect with Dr. Craig Crippen



Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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