Episode 70

A Lawyer’s Journey To Become A Dermatologist & Start A Boutique Practice

by Business of Aesthetics | February 10, 2022

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In this week’s podcast, we discuss what influenced Dr. Brandon to change his career to become a dermatologist and the strategies he follows at his very own Boutique Practice.

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Background of Dr. Brandon Kirsch

Dr. Brandon Kirsch started his career as a lawyer and later became a Board-Certified Dermatologist. He is also the owner of the Boutique dermatology Practice www.kirschderm.com. Learn more about Dr. Brandon Kirsch

Key highlights

  • 12:35 How did Dr. Brandon’s law career help him start his boutique practice?
  • 18:51 Making the choice: Group practice or Solo?
  • 25:29 The process of decision making at the practice
  • 31:18 The pricing strategy
  • 35:54 How to market your practice with SEO?

Connect with Dr. Brandon Kirsch



Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

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Category: Business of Aesthetics Podcast
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