About This Episode
In this episode, host Don Adeesha sits down with Alana Zurek, founder and CEO of Beverly Hills Hairfree and CEO of Electrology Tech, to expose the patient gap laser-only med spas don't see coming. Alana argues that roughly 75% of the population, clients with gray, white, blonde, red, or hormonally-influenced hair, simply cannot be served by laser, and that techs across the industry are finding it harder than ever to sell laser packages as clients wise up to its non-permanent results.
The conversation digs into the clinical realities practice owners need to understand: paradoxical hypertrichosis, where laser stimulates the androgen hormone and makes hair growth worse instead of better; how to run a 60-to-90-day demand audit before adding a new service line; and why multi-probe galvanic electrolysis outperforms single-probe treatment on comfort, scalability, and technician fatigue.
Alana closes with her framework for positioning permanent removal inside an existing laser practice, treating electrolysis as the natural extension of laser rather than a competitor, training staff to hand off clients once they've exhausted laser's ceiling, and building consultations around relationships instead of transactions so patients never feel like they've been duped.
Read the full conversation
Introduction & Speaker/Topic Setup
The episode opens on the core problem: laser reduction is not the same as permanent removal, and gray, white, red, hormonal, and previously-treated hair remain difficult or impossible for laser alone to address.
Host Don Adeesha introduces guest Alana Zurek, founder and CEO of Beverly Hills Hairfree and CEO of Electrology Tech, who has nearly three decades of experience advancing multi-probe galvanic electrolysis.
The episode previews three themes: the patient gap laser-only practices miss, how to determine whether demand justifies adding electrolysis, and what the multi-probe galvanic model means for service line economics and team training.
The episode's sponsor, Ekwa Marketing, is acknowledged before the conversation begins.
[View Transcript]
But for many patients, reduction is not the same as reaching the finishing line. Gray, white, red, hormonal, and previously treated hair can remain difficult or impossible to address with just laser alone. When practices do not have a clear solution for those patients, they may be overlooking an important gap in both the patient journey and their service mix.
Welcome back to the Business of Aesthetics podcast. I'm your host for this session, Don Adeesha. And joining us today is Alana Zurek, founder and CEO of Beverly Hills Hairfree and CEO of Electrology Tech. With nearly three decades of experience in permanent hair removal, Alana has built her career around advancing multi-probe galvanic electrolysis, educating practitioners, and helping patients achieve results when traditional hair removal options may no longer provide the complete answer.
Today we will be exploring the patient gap practices miss when they rely only on laser, how owners can determine whether their demand justifies adding electrolysis, and what the multi-probe galvanic model means for service line economics and how practices can train their teams and position permanent removal effectively during consultations. This episode is brought to you by Ekwa Marketing. Alana, welcome back to the Business of Aesthetics podcast.
Thank you so much, Don. It's really good to be back.
The Patient Gap: What Laser Clinics Miss
Laser clinics have no way of treating gray-haired, salt-and-pepper, blonde, or red-haired clients, roughly 75% of the population, leaving that entire revenue stream unaddressed.
Technicians across the industry are reporting it's increasingly hard to sell laser packages because clients now understand lasers require a lifetime commitment and isn't permanent.
[View Transcript]
Absolutely. So Alana, let's get into it. What patient gap do established med spas miss when they rely only on laser removal?
Yeah, that's a great question. I think the follow-up to that question, because we spoke about this in our first podcast as well, but since some time has passed, I'm starting to learn that there's more to the patient gap, or the client gap, than we actually discussed. So it's a two-part question. The first part is: what laser clinics are missing is they have no way of treating the clients that are gray-haired, salt-and-pepper, blonde-haired clients, even redheads, which is about 75% of the population. So they're missing that entire revenue stream.