About This Episode
Naren Arulrajah explains how to best leverage NAP (Name, Address, Phone) consistency for local SEO success in 2024. Part of the Business of Aesthetics podcast collection, Episode 187, “Best Ways to Leverage NAP in 2024,” adds useful context for aesthetic-practice professionals. It focuses on the choices that shape trust, satisfaction, and loyalty, helping practices create experiences patients are more likely to value and return to. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.