About This Episode
Naren Arulrajah and Ryan Davies of Ekwa Marketing discuss the critical importance of managing patient phone calls with practical strategies. Part of the Business of Aesthetics podcast collection, Episode 177, “Phone Call Mistakes that are Costing You Patients,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.