About This Episode
Dr. Anne Trussell shares her journey from internal medicine to aesthetics and insights on marketing strategies and staff management. Part of the Business of Aesthetics podcast collection, Episode 150, “A Journey from Internal Medicine to Aesthetics,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.