About This Episode
Explore the effectiveness and costs of Google SEO, social media, traditional media, and digital ads for attracting new patients. Part of the Business of Aesthetics podcast collection, Episode 145, “Google SEO vs Social Media,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.