About This Episode
The moment you put your name on the front door, you become the brand. Learn how to modify your marketing tactics to make an impact on patients and reach new ones. Part of the Business of Aesthetics podcast collection, Episode 119, “Using Social Media to Differentiate,” adds useful context for aesthetic-practice professionals. It offers a practical marketing lens for helping the right patients discover, trust, and choose an aesthetic practice in a competitive market. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.