About This Episode
Naren and Jeff talk about how people buy aesthetic services and what businesses can do to drive sales. Part of the Business of Aesthetics podcast collection, Episode 101, “How Patients Buy Aesthetic Services in 2022 & Beyond,” adds useful context for aesthetic-practice professionals. It frames the topic for owners and providers who want to strengthen their practice deliberately while keeping patient experience and long-term growth aligned. Listeners can use the conversation to reflect on their current approach, discuss relevant questions with their team, and identify practical next steps.