Innovation Fatigue in Aesthetics:

Don Adeesha (Host) Don Adeesha (Host)

Right.

Everyone's joined in… Welcome, Dana, Yolanda, Right.

started. Good evening, everyone, and welcome to the Business of Aesthetics expert panel. I'm your host for this session, Dan Adisha, and tonight we are talking about innovation fatigue in

How valued do I?

And… A drain, cash, time, focus.

Now, this is not a session about becoming anti-innovation, it's about becoming more disciplined with innovation. The investment gets the attention and the ROI they deserve. A few quick housekeeping notes to help you get the best of our first

You will keep a replay link after an event in your emails.

But please do not let that make you passive, because the real value is happening right here, right now, live. So go ahead and use that Q&A button.

you might have for the panelists, or else go ahead and use that chat for conversations and quick reflections. I'll have my eyes on both the feeds, and will do my best to weave those in and go with the conversation, or else we will tackle them during the Ask Me Anything

Session a bit towards the mid of our event.

Right.

That being said… Thank our sponsors.

marketing…

making this possible. ECHO Marketing is founded by Nairin Aru Raja, the very same co-founder of the business of aesthetics community. ECWA is trusted by more than 500 healthcare practices.

and aesthetic industries across North America and beyond. Their work centers on three growth foundations, SEO and visibility, conversion-focused websites, and content and social authority.

In other words, their health practices show up where ideal patients are searching, turn interest into consultation requests, and build patient trust before the first appointment. We will hear more from ECWA a little later in the program.

Right!

So, this is the, path we got aligned for tonight. First, we will be looking at why regret happens, why smart owners still get pulled into the expensive, shiny object syndrome,

And then we will be building the valuation filter, so what to check before buying any device, injectable, or system, and then we will be,

moving on to proving the payback. How to think through utilization, demand, margins, and realistic ROI. Then, of course, we will be talking through

whether to buy, lease, partner, or pass. That sounds like a great game. So, let's get to our panelists and into the work here.

First up, we have Robbie Antosi, Senior Director of Practice Growth at My Advice. Robbie brings 13 years of digital marketing experience helping medical practices grow with deep work across wellness and aesthetics. He connects SEO, paid ads, reputation, website performance.

The whole nine yards.

into one growth strategy. Tonight, Ravi is going to help us think about the demand side of innovation, what has to be true in the market before a new service, device, or treatment can actually gain traction. Ravi, welcome to the panel. It's great to have you here.

Don, it's a pleasure, thank you so much for the invitation.

Don Adeesha (Host) Don Adeesha (Host)

Absolutely.

Then, we have Jessica Weisner. Jessica is the Head of Client Education and Product Evangelism at Simplast. Jessica brings more than 20 years in health, wellness, and aesthetics, including 14 years leading growth and operations inside high-volume medical spas.

That means she understands both the excitement of new tech and the operational reality of getting a team to adopt it. Tonight, Jessica is going to help us separate real value from shiny object promises and focus on what's actually driving sustainable growth. Jessica, it's great to have you here on the panel.

Thank you, Don. I'm so excited to cover this topic with you, so looking forward to it.

Don Adeesha (Host) Don Adeesha (Host)

Absolutely. The excitement is mutual.

Then we also have Ben Wobbler… oops.

Ben Wahlber, my apologies there, Ben, founder and CEO of Illum, Ben leads an AI-powered analytics platform that helps med spas and wellness businesses unify operational, financial, and marketing data into actionable insights.

His lens is especially valuable tonight because a lot of regret comes from buying before the numbers are clear. Ben is going to help us think through utilization, ROI, and what the data should tell owners before and after a purchase. Ben, it's so great to have you here on our panel.

Thanks for the invite, Don, really excited to dive into this.

Don Adeesha (Host) Don Adeesha (Host)

Fantastic. Now then, I'm going to stop sharing my screen, and we'll get right into it.

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Yeah, Zoom.

So, my first question is to you, Ben. Utilization data.

Utilization data across MedSpass shows that equipment can sit idle within 18 months of purchase.

What pattern in the purchase decision creates that outcome?