GLP-1 weight loss treatments are becoming more popular in the aesthetics industry, and patients are actively looking for these services. But how can you add them to your practice in a way that makes sense for your team and your business?
In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients.
You’ll learn simple steps to get started, the best way to structure pricing, and how to educate your patients about GLP-1 treatments. Whether you’re just considering these services or looking for ways to improve your current system, this episode will help you take the next step with confidence.
Key Takeaways
- GLP-1 weight loss treatments are highly in demand, and many of your existing patients may already be interested.
- Offering both in-person and virtual treatment options can make it easier for patients while improving efficiency in your practice.
- Proper pricing and a focus on recurring revenue are key to making GLP-1 services profitable.
- Patient education is critical—help them understand the treatment, what to expect, and how it can benefit them.
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Key Highlights
- 00:00:06 – Welcome & Introduction
- Host Michael Walker introduces guest Jessica Hunter and the episode topic.
- 00:02:00 – Why GLP-1 Treatments Are a Hot Topic
- Why weight loss services are growing in popularity.
- How GLP-1 treatments fit into the trend of whole-body wellness in aesthetics.
- 00:05:30 – Understanding the Right Patients for GLP-1 Treatments
- Ideal patient profile: ages 40-65, already investing in aesthetic services.
- How to introduce these treatments to your existing patients.
- 00:10:00 – In-Person vs. Virtual GLP-1 Services
- The benefits of offering both in-office and at-home treatment options.
- How virtual consultations can expand your patient base and save time.
- 00:15:20 – How to Structure GLP-1 Services in Your Practice
- What the consultation process should look like.
- Transitioning from weekly in-office injections to at-home self-administration.
- 00:20:00 – Pricing, Profitability, and Avoiding Common Pitfalls
- The best pricing strategies for GLP-1 services.
- How to focus on recurring revenue and patient retention.
- 00:25:30 – Building Trust and Educating Patients
- The importance of patient education in GLP-1 treatments.
- How to position your practice as a trusted source of information.
- Closing Thoughts
- 00:30:00 – Final Thoughts & Key Takeaways
- Jessica’s biggest piece of advice for practices adding GLP-1 treatments.● Where to start if you want to offer these services.
GUEST – JESSICA HUNTER
Jessica began her career in Medical Aesthetics in 2018 when she was recruited by Allergan Aesthetics to work as a business consultant, helping their largest clients with creating efficient and profitable businesses. After 5 years, she decided it was time to start a new venture on her own where she could provide authentic, unbiased consulting based on years of specific industry experience and apply her extensive financial knowledge to support her clients long term visions and aspirations.
Prior to entering the medical aesthetic industry, Jessica’s completed a Bachelor of Kinesiology as well as a Master of Business Administration specializing in entrepreneurship which allowed her to start her career working in executive roles in strategic planning, marketing planning & sales execution among some of the most recognized brands in health care including 3M and Stryker.
Jessica’s vast industry experience has included supporting, consulting, and teaching over 75+ medical aesthetic clinics in a variety of locations across Canada and the United States. She has had the privilege to work with everyone from those who are just getting started and opening their own clinic, to clients who have multiple locations generating over $10 million in sales. Her understanding of how to create and establish profitable treatments, staff and operational systems has allowed her to help her clients increase their profit margins and revenue capabilities.
Jessica’s in-depth industry knowledge and partnerships has made her a sought after resource when wanting to create operational efficiencies, increase patient acquisition and develop key retention structures such as membership and loyalty programs.
HOST – MICHAEL WALKER
Michael Walker is a seasoned leadership coach and analyst (Q.MED) who is passionate about adding value to individuals and helping them unlock their untapped potential. With over 35 years of diverse business experience, he specializes in organizational development, succession planning, conflict resolution, and mediation.
As a Qualified (Q.MED) mediator with the ADR Institute of Canada and an Analyst (WFA) with the Workplace Fairness Institute, Michael has a strong foundation in conflict resolution and workplace dynamics.
His expertise extends to providing workshops and seminars that equip participants with practical tools to apply immediately for improved relationships, fairness, innovation, productivity, and profitability.
Michael is dedicated to supporting personal and professional transformations and is committed to helping individuals achieve greater financial, relational, physical, spiritual, and emotional prosperity through his coaching and advisory services.
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Category: Business of Aesthetics Podcast