Welcome to the latest episode of the Business of Aesthetics Podcast show. In today’s episode, Michael Walker sits down with Naren Arulrajah, the Chief Visionary and CEO of Ekwa Marketing, to explore a pressing challenge faced by many aesthetic practices: missed opportunities. Together, they unpack how leveraging chatbots can help practices provide 24/7 engagement, reduce missed calls, and significantly enhance patient conversion rates. This episode is packed with strategies to transform your digital marketing efforts and boost your patient experience.
Key Highlights
- 05:02 – The impact of missed calls on patient acquisition.
- 10:57 – How chatbots capture opportunities and support after-hours engagement.
- 14:42 – Why AI-driven chatbots can pose risks in healthcare.
- 19:49 – Meeting the demand for instant communication in today’s fast-paced world.
HOST – MICHAEL WALKER
Michael Walker is a seasoned leadership coach and analyst (Q.MED) who is passionate about adding value to individuals and helping them unlock their untapped potential. With over 35 years of diverse business experience, he specializes in organizational development, succession planning, conflict resolution, and mediation.
As a Qualified (Q.MED) mediator with the ADR Institute of Canada and an Analyst (WFA) with the Workplace Fairness Institute, Michael has a strong foundation in conflict resolution and workplace dynamics.
His expertise extends to providing workshops and seminars that equip participants with practical tools to apply immediately for improved relationships, fairness, innovation, productivity, and profitability.
Michael is dedicated to supporting personal and professional transformations and is committed to helping individuals achieve greater financial, relational, physical, spiritual, and emotional prosperity through his coaching and advisory services.
GUEST – NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.