IIn this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable lessons on everything from personal branding to creating a sustainable work environment.
Key Highlights
- 07:01 – Confidence to Start Right Out of Fellowship
- 13:00 – Choosing Location and Building a Custom Practice
- 19:17 – Managing Financials and Planning for Profitability
- 27:10 – Patient Experience and Education Focus
HOST – NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
GUEST – DR. LAUREN UMSTATTD
Dr. Lauren Umstattd is a highly regarded and board-certified plastic surgeon based in Leawood, Kansas. Her professional journey commenced during her residency in Otolaryngology, a specialized field focused on diagnosing and treating disorders related to the ears, nose, and throat. It was during this pivotal period that Dr. Umstattd discovered her profound passion for plastic surgery and the profound impact it can have on improving patients’ lives.
Driven by her keen interest in aesthetics, particularly in facial plastic surgery, Dr. Umstattd dedicated herself to mastering the intricate anatomy of the head and neck. Her unwavering commitment to understanding the nuanced complexities of facial features and her exceptional surgical skills have established her as an esteemed expert in the field.
As a respected plastic surgeon, Dr. Lauren Umstattd has garnered recognition for her exemplary work in facial rejuvenation, rhinoplasty, facelifts, and other cosmetic procedures. However, her dedication to her patients extends far beyond surgical excellence. Dr. Umstattd also advocates for women, empowering them to make informed decisions about their appearance and overall well-being.