“Med Spa Marketing Strategy” is the system that practice owners need to create to generate more leads consistently and convert them into new patients.
While the tendency to have the “perfect body” increases rapidly and globally and competition rises consecutively day by day, marketing is no joke for the practice owner. This is an era where you have to deal with marketing on a digital platform, where mechanisms and the systems of Digital Marketing have changed and are more complex.
- Why target an active patient audience?
- What is the best method to tap into the active searchers?
- What is the best marketing strategy for an aesthetic practice?
- How can SEO expose you to the active audience?
- SEO checklist for an aesthetic practice owner
- Schedule a Free 101 consultation now
- Must listen to podcasts on MedSpa Marketing.
Now the question is, what is the most effective marketing approach for an aesthetic practice?
Let’s have a quick overview on what you need to focus on for an effective Med Spa Marketing Strategy.
Create a system to get seen by the active audience 24/7
Why an active audience?
The active audience is the set of people that have a need right now and are actively exploring for the services or products right now!
“And you are missing them means your competitor got them!”
What is the best method to tap into the active searchers?
There are several methods available out there to reach the active audience. But the biggest hindrance attached to them is the cost, time you have to invest in it and the complexity in the mechanism.
“You don’t reach the active audience anymore once your advertising campaign is over.“
What about the ones that can come after your campaign is over or not active?
You will lose them. Because we never know when an active searcher arises.
Then what is the best marketing strategy for an aesthetic practice?
The only free 24/7 marketing campaign that will get your phone ring is SEO.
“SEO is able to consistently generate sales and build the awareness of your brand”
SEO is something that you might already have heard about.
SEO is a powerful, long lasting and result driven strategy.
And according to the experts, it continues to be even more vital in 2022 and beyond.
How can SEO expose you to the active audience?
90% of the active audience refer to Google search whenever they need to find a service near them or want to explore more about a product or a service.
In 2021 Google searches happened is 3.5 billion and that is just for one day!
Below is an SEO checklist for an aesthetic practice owner, which is vital for a solid and long-lasting SEO strategy.
- Search Terms that Patients type in
- Traffic Potential of those Search Terms
- Relevant content on the website
- The mobile search optimisation
- User friendly website structure
- Website page speed
- Local SEO
- Backlinks from Quality Industry related Websites
- Reviews from Patients
- Videos and Images
- Google EAT
- Be up to date
Are you looking for an expert in Med Spa Marketing at a flat rate for your practice?
Dr. Jeanine Downie
I have worked with EKWA for approximately 10 years. Over this time, they have grown my business with their excellent service and dedication to improving my SEO, helping me with my reviews and optimizing my Google searches.
Dr. Mary Lupo
I started working with Ekwa in 2009 and I have seen significant growth in what was a mature and established practice. This allowed me to grow and add another physician without my patients being cannibalized.